Privacy Policy

1. Who We Are

Digital Up Solutions (“we”, “us”, “our”) is a digital agency based in Multan, Pakistan. We provide digital marketing, search engine optimization, website development, UI/UX design, Shopify development and GoHighLevel automation services.

This Privacy Policy applies to our website https://digitalupsolutions.online, our client portal (accounts, orders, support chat and project updates) and our communications with you. We are the party responsible for the personal information described in this policy.

2. Information We Collect

Information you give us

• Enquiries: your name, email address and message when you use our contact form, email us or message us on WhatsApp.
• Account details: your name, email address, phone number, billing details and password when you register or place an order.
• Orders and payments: the services you order, invoice and order history, and payment confirmation details. Card or wallet details are entered on the payment provider’s pages, not stored by us.
• Project information: briefs, brand assets, website or account access details, messages and files that you send us so we can deliver your project.
• Support chat and AI assistant messages: the content of messages you send through our chat features.

Information collected automatically

• Device and browser type, IP address, approximate location, pages viewed, time spent and referring website.
• Cookie and similar identifiers (see Section 4).

Information from third parties

• Payment confirmation from banks or payment providers that process your payment.
• Basic analytics and advertising information from platforms such as Google.

3. How We Use Your Information

• To respond to your enquiries and provide quotes.
• To create and manage your client account, orders, invoices and project updates.
• To deliver, support and improve our services and your experience on the website.
• To process payments, prevent fraud and keep our records.
• To send service messages such as order confirmations, invoices, project updates and chat replies.
• To send news, offers or tips by email where you have agreed to receive them. You can unsubscribe at any time.
• To protect the security of our website, enforce our Terms & Conditions and comply with legal obligations.

Where applicable law requires a legal basis, we rely on performing our contract with you, your consent, our legitimate business interests, or compliance with legal obligations.

4. Cookies and Similar Technologies

Cookies are small files stored on your device. We use:

• Essential cookies to keep you logged in, remember your cart and secure checkout.
• Functional cookies to remember your preferences and chat session.
• Analytics cookies from tools such as Google Analytics, which help us understand how visitors use the website so we can improve it.
• Third-party cookies set by embedded content such as YouTube videos, Google Maps and Google reCAPTCHA.

You can block or delete cookies in your browser settings. If you block essential cookies, parts of the website such as login, cart and checkout may not work properly.

5. Third-Party Services

We use trusted providers to run our website and services. They process information only as needed to provide their service and under their own privacy policies:

• Hosting and infrastructure: Hostinger, which hosts our website and related services.
• Payments: banks and payment providers such as JazzCash or other methods offered at checkout.
• Spam protection: Google reCAPTCHA on our forms.
• Analytics and search tools: Google Analytics and Google Search Console, which we may connect through Site Kit by Google.
• Embedded content: YouTube and Google Maps.
• Email: email delivery and email marketing tools.
• AI assistant: Jotform (see Section 6).

6. AI Chat Assistant

Our website may offer an AI chat assistant provided by Jotform. When you use it, the messages you type are sent to that provider to generate replies and may be stored by it under its own privacy policy.

7. Support Chat, Project Updates and Files

Messages, project updates and files shared through your client account are used to deliver and support your project. They are accessible to you and to our authorised team members, and are stored on our website hosting.

8. How We Share Information

We do not sell your personal information. We share it only:

• with service providers that help us operate the website and deliver services (Section 5);
• with professional advisers such as accountants and legal counsel where needed;
• when required by law, court order or a lawful request from authorities;
• to protect our rights, our clients or the safety of others;
• as part of a business transfer such as a merger or sale, with notice to you where required; and
• with your consent or at your direction.

9. International Data Transfers

Some of our providers, including Google and Jotform, may process data in countries outside Pakistan. Where this happens, we take reasonable steps to make sure your information is handled with appropriate protection.

10. Data Retention

We keep personal information only for as long as needed for the purposes in this policy, including to provide services, keep accounting and tax records, resolve disputes and meet legal obligations. When information is no longer needed, we delete or anonymise it.

11. Data Security

We use reasonable technical and organisational measures to protect your information, including HTTPS encryption, access controls and secure password storage. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please choose a strong, unique password and keep it confidential.

12. Your Rights and Choices

Subject to applicable law, you may ask us to:

• give you a copy of the personal information we hold about you;
• correct information that is inaccurate or incomplete;
• delete your information or close your account;
• restrict or object to certain uses of your information;
• stop sending you marketing messages, using the unsubscribe link or by contacting us.

To make a request, email info@digitalupsolutions.online. We may need to verify your identity first and will respond within a reasonable time. We may keep information we are legally required to retain, such as invoices.

13. Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, please contact us and we will delete it.

14. Links to Other Websites

Our website may link to third-party websites and social media pages. We do not control them and are not responsible for their content or privacy practices. Please read their policies before sharing information.

15. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top shows when it last changed. Significant changes will be highlighted on this page or sent to you where appropriate. Continued use of our website after an update means you accept the revised policy.